A 2005 study led by Margo Lillie, a doctor of zoology at the University of British Columbia, concluded that tipping a cow would require an exertion of 2,910 newtons (654.2 lbf) of force,^[4] and is therefore impossible to perform by a single person. Her calculations found that it would take at least two people to apply enough force to push over a cow if the cow does not react and reorient its footing. If the cow does react, it would take at least four people to push it over. We strongly believe the same can be said about CRM tipping.

Meet the people driving the tipping truck

• • Joel Lindstrom. CRM Guru Extraordinaire, husband, father, author, harp virtuoso, formidable cow tipper
  • George Doubinski. Ex-Nuclear ex-scientist, occasional blogger, lousy curling player, CRM Enterprise Academy trainer, consumer of fine foods & liquids
  • Derik Bormann. Former skateboard punk turned CRM Enterprise Academy trainer, married with children, Star Wars geek, still owns (and plays) an Atari 2600, once had a beverage with Rowdy Roddy Piper.
  • Jerry Weinstock. CRM ISV/Consulting Partner business owner, waterskier, ex-spam fighter, used to play rugby in college, worked my way through college as a bouncer, and owned an Apple II back in the day.